Our Process
Research
Our research and planning is what sets us apart. We take it seriously because it plays a significant role in achieving our clients desired marketing goals.
Action
Once our plan is complete and approved, we will launch your campaign and begin our performance analysis.
Results
After our audit is complete and we have collected enough data. We begin to analyze and put together a thorough report showcasing campaign performance.
Agility
The key to a successful campaign is agility. In reality there is no, sitting back, we are always taking in data and remaining fluid with our action plan.
What We Do For Our Clients
SEO
The saying: “If you build it, they will come.” doesn’t really apply to websites. We can build it, but without smart, innovative SEO (search engine optimization) along with a plan to grow and engage with your customer base with impactful content and social posts, nobody is going to know you’re there. Luckily we know what to do. When we design a website, we optimize every aspect of it. All images are properly meta-tagged with SEO enforcing keywords. All the product copy on the site is written with SEO in mind. We can even assist with Google Adwords, Facebook, Instagram and Yelp Business optimizations. We can help you, even if you have an existing website. So don’t hesitate to give us a call, or drop us an email.
Content Driven Marketing
We take a strategic marketing approach focused on creating and distributing valuable, relevant and consistent content to attract and retain a clearly-defined audience — and, ultimately, to drive profitable customer action.
PPC INTEGRATION
How does paid search differ from organic search? With click-through rates and trust heavily stacked in favor of organic search, why would a business look at paid search? Here are some of the benefits PPC offers: Position on the page. Paid search dominates above-the-fold content. With typically four ads on desktop and three on mobile, a user will always see the paid search ads, even if they choose to scroll past them. Improved ads. PPC ads are just that: advertisements. As such, you have far more granular control and more space for delivering your marketing messages. Calls, locations, site links, pricing and bullet points (callouts) are just some of the options for creating ads that dominate the page. Brand visibility. Running paid search advertisements gets you seen by the right people. Even if they back off and conduct a brand search before clicking to your site, that visibility will pay dividends to your marketing
SOCIAL MEDIA (PAID)
We make sure you get the most out of your budget. Advertising on social is a hyper-direct way to reach the audience you want. You can target brand new customers or returning ones. All the major social networks offer advertising options. That doesn’t mean you should use all of them. We can help you choose where to place your ads, it’s also helpful to know which networks are most popular with your target audience. Where is your target group most engaged, most concentrated and most accessible? Targeting teens? TikTok is where to find them. Moms, meanwhile, love Facebook. We look at which social networks perform well organically for your brand. Where does your content naturally strike a chord with fans? Call us today to get started!
